Program
What we will cover in three hours
Marketing foundations in any industry
Understand your audience and its Jobs to Be Done: ideal customer profiles (ICP), JTBD, core and big jobs, funnels, conversions and end-to-end analytics.
Explore the key principle behind leading businesses in any niche, and how AI can make it faster and less expensive to put into practice.
Practice: live business reviews
Review three participants' businesses from a marketing perspective.
AI: automation and new opportunities for growth
Explore where automation and AI tools can support business growth.